Category: Blog

Lessons Learned: What A Lost Client Really Tells You

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job, […]

Mindset Matters: Getting Inside the Head of Top Dollar Coaches

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics? In fact, while those things […]

Fear-Based Decisions Are Bad for Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business […]

How Well Do You Really Know Your Ideal Client?

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]

How to Develop a Success Focused Mindset

The more focused you are on success the more likely you are to experience it. If only it was that simple, however having a success focused mindset will help you achieve more success. If you’re not naturally predispositioned to think in terms of success, how can you develop a success focused mindset? Developing a success […]

A niche – 3 Critical Elements

How exactly does one identify one’s niche in the market? A niche is made up of three things. First, it’s WHO is your target market. You need an in-depth understanding of that market, however, not a passing one. This is a common mistake that many entrepreneurs make. Once you have that in-depth understanding of your […]

How to get testimonials that sell for you

As business owners, we spend most of our time trying to sell. We research, we reach out, and we spend hours fussing over the words that we use to describe our products. We get out of our comfort zone all the time trying to increase sales. But the truth is, the most powerful advertising is […]

How’s your Sales Mindset?

It’s become incredibly clear to me that Mindset can be one of the most difficult obstacles to overcome. How you think has a significant impact on how you behave, and how your potential clients see you. I have been told that it takes an average of 7 touches to engage a potential new client or potential […]

Staying Positive

In working with solopreneurs, I’ve noticed how difficult it can be to Stay Positive. This is especially true early in your business when you are still struggling with your messaging, pricing, etc. and are repeatedly hearing “No / No thank you” to your sales pitch. It’s difficult to adjust to this and keep a positive […]