Three Marketing Strategies to Skyrocket Your Business

Three Marketing Strategies to Skyrocket Your Business

Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from...
Simple Ways to Eliminate the Tire Kickers

Simple Ways to Eliminate the Tire Kickers

In any business, you’ll spend a certain amount of time on clients who will never pay you. Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never...
Lessons Learned: What A Lost Client Really Tells You

Lessons Learned: What A Lost Client Really Tells You

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and...
Fear-Based Decisions Are Bad for Business

Fear-Based Decisions Are Bad for Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates,...
How Well Do You Really Know Your Ideal Client?

How Well Do You Really Know Your Ideal Client?

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...