What To Say When Clients Can’t Afford You

What To Say When Clients Can’t Afford You

Of course we ALL dread hearing the words “I would love to, but I just can’t afford it” when talking to a hot prospect.  How do you handle this all too common occurrence? Here is some very practical help. Let’s take a step into the dating world for a moment. You meet...
Really Getting to Know Your Target Market

Really Getting to Know Your Target Market

Are you really clear about your target market? When I ask someone who is their ideal client is the answers are shockingly similar. For example, when talking to a Business Coach I might hear: Women, between 20 and 60 who are trying to start their own business or when...
Ways to Attract Clients

Ways to Attract Clients

Most people know that moths are attracted to light. So it follows that if you want to attract moths, stick a big lamppost in your backyard, turn it on, and wait. Right? Yes. Sometimes. But not if it’s winter, not if there’s a bigger lamp twenty feet away, and not if...